• To provide excellent customer service and ensure that ‘clientelling’ and preferred customer programs are actioned by all staff members.
• To ensure that merchandising objectives, operating standards and controllable costs are managed effectively.
• To devise and implement store planning and staff development programs to achieve sales, profitability and development objectives.
• Achieve and, wherever possible, exceed sales and profit budgets.
• Ensure corporate and individual productivity goals for the team and store are met, to maximize customer conversion and add on selling results by close monitoring of KPI’S.
• To take appropriate action to address performance issues where necessary.
• Set, communicate, monitor and achieve the highest standards of customer care.
• Recruit, train, motivate and develop the team to optimize store performance to reflect the brand qualities. 
• Ensure all staff have excellent product knowledge and are regularly trained on new merchandise.
• Establish effective management of store personnel within payroll budgets to guarantee optimum shop floor cover at key trading periods.
• Overall responsibility for the store recruitment.
• Ensure that all staff adhere to policies and procedures in respect of Health & Safety and security within the store.
• Be responsible for achieving the highest standards of visual merchandising and store presentation in line with pre-determined company initiatives whilst setting and maintaining the highest housekeeping standards.
• Ensure that all staff adhere to policies and procedures in respect of Health & Safety and security within the store.
• Be responsible for achieving the highest standards of visual merchandising and store presentation in line with pre-determined company initiatives whilst setting and maintaining the highest housekeeping standards.
• Ensure that stock levels are regularly reviewed and maintained to maximize sales and liaise directly with the merchandising team to ensure the store is adhering to the required standard.  Where necessary, takes corrective action.
• Actively manage all direct expense budgets.
• Ensure that all customer complaints are dealt with in a sympathetic and timely manner. Adhere to the monitoring process in order to effectively resolve customer issues.
• Develop action plans to increase sales (through analysis of business sales reports). The ability to address problem areas and capitalize on trends.
• Be accountable for regular cycle counts to maintain data integrity and undertake regular preparation and execution of bi-annual stock takes.
• Ensure effective communication to all team members of store performance on a daily, weekly and monthly basis.
• Ensure that the company property and stock is secure and implement full security checks to ensure that company procedures and processes are being carried out.
• Support and develop the rest of the management team to ensure consistency within the store in terms of management practice.
• Any other ad hoc duties related to store management.
• Ensure all team/department reporting is completed on a timely basis.

• Demonstrable success gained in a store manager position preferably with a recognised brand.
• Understand and represent the brand attributes.                           
• Demonstrates an ability to lead, motivate, train and develop a team through active management.
• Excellent communication skills both written and verbal, with all levels within the company.
• Enthusiastic, self-confident and self-motivated. Shows ambition to drive through initiatives and change to achieve company targets.
• Actively seeks self-development opportunities.
• Pays close attention to detail, accuracy and is very analytical.
• Willing to adapt and take on new challenges and driven to continually improve.
• Professionalism is maintained at all times.
• Demonstrates an ability to plan the work of the team to achieve the company goals.
• Act as an inspiration to your team.
• Able to handle multiple demands and competing priorities successfully. Work effectively and efficiently.
• Shows innovation and initiative in setting up customer care standards.
• High standards of Influencing and communication skills.
• The capacity to establish credibility and authority quickly.
• Strong numerical and verbal reasoning skills.
• Ability to drive sales and motivate a team.

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