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Our Client:

Our client a leading marketplace are seeking a B2B Marketing Manager to join their team.

The B2B Marketing Manager will play a pivotal role in shaping our dealer-focused marketing strategy. Our client requires someone who thrives on data-driven decision-making, experimentation, and resilience in an industry where this approach hasn’t been done before.

This role requires a subscription business mindset, focusing on customer segmentation, continuous validation, and innovative marketing campaigns to drive dealer acquisition, engagement, and retention.

Your Responsibilities:

Customer Profiling & Segmentation Validation:

• Continuously validate & refine the B2B dealer segmentation based on behavioral and transactional data
• Conduct regular market research & customer feedback loops to ensure our B2B marketing remains relevant & personalized.
• Identify opportunities to tailor marketing messaging, offers, and touchpoints to different dealer segments

Understanding Dealer Needs & Optimizing the Experience:

• Develop a deep understanding of dealership pain points, challenges, and motivations
• Work closely with sales, product, and customer success teams to enhance the dealer journey
• Shape value-driven messaging that resonates with dealers of all sizes (independent, franchise, and large dealer groups)

Test, Learn & Iterate Growth Marketing Campaigns:

• Implement a test-and-learn approach to marketing, constantly optimizing for engagement, conversion, and retention
• Experiment with multi-channel campaigns (email, paid media, direct outreach, referral programs, etc.)
• Develop data-backed marketing playbooks that can scale dealer acquisition & retention efforts

Driving Creativity & Innovation in B2B Marketing:

• Bring fresh, out-of-the-box ideas to stand out in an industry where traditional marketing dominates
• Conceptualize and execute creative subscription-focused campaigns that drive dealer sign-ups & loyalty
• Craft compelling storytelling and content strategies that communicate our clients unique value to dealers.

Resilience & Adaptability in an Untapped Market:

• Be comfortable navigating uncertainty—this level of data-driven B2B marketing in automotive is new, and there’s no blueprint.
• Embrace an iterative approach to learning what works and what doesn’t
• Have the grit & determination to pioneer marketing strategies in an industry that hasn’t seen this level of sophistication before.

Your Responsibilities:

• 5+ years of experience in B2B marketing, growth marketing, or demand generation (preferably in a subscription-based business).
• Proven success in driving customer segmentation, campaign testing, and continuous optimization
• Deep understanding of customer profiling, behavioral analysis, and lifecycle marketing
• Strong analytical skills—can interpret data, derive insights, and translate them into actionable marketing strategies.
• Creativity & experimentation mindset—willing to push boundaries and challenge traditional approaches
• Resilience & adaptability—thrives in an environment where strategies need continuous evolution.
• Experience with marketing automation, CRM tools, and performance tracking platforms.
• Arabic language proficiency is a plus.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines. 
• Proficiency in digital marketing channels, including SEO, PPC, and social media marketing.
• Experience in lead generation and customer acquisition strategies.
• Knowledge of content marketing, including blog writing, email marketing, and video marketing. 
• Hands-on experience with data visualization tools and reporting dashboards.
• Strategic thinking and the ability to align marketing efforts with business objectives.
• Ability to collaborate effectively with cross-functional teams.
• Proficiency in CRM tools, specifically HubSpot.
• Experience in the automotive, marketplace, or SaaS subscription industries.
• Background in growth marketing, experimentation frameworks, and data-driven decision-making.
• Knowledge of B2B lifecycle marketing and retention strategies

Halian Group:

With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.
Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.

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