Search Engine Optimisation, or SEO as it is more commonly known, is a term you’ve probably encountered when designing your website. It’s basically the process of improving your website’s ranking on common search engines like Google, Bing or Yahoo! SEO can be very important for your business, as it can indicate how easily your brand can be found online whenever someone searches for it. Without an SEO strategy on your website, chances are your website will be buried deep in the succeeding pages of a search engine.
If you want your website to be SEO-optimised, here are some tips that you need to consider:
Search engines thrive on the use of keywords to deliver results. You can do research on the most popular search related to your website, and from there, you can start including those keywords in the text found on your website. This allows search engines to properly index your website, where it can easily rank high among search results
Include articles on your website that are around 1,000 – 5,000 words since you can incorporate more keywords that, in turn, could help your website rank higher in search engines. Additionally, write content that is easily readable and accessible to all, even those who aren’t well-versed in the product or service that your website is trying to sell.
Make each page of your website bear a unique page title that is relevant and accurate to the page. Search algorithms also index these page titles, which can help your website’s SEO ranking. Also, keep your website URLs short and simple.
It’s as important as the page title. Ensure that each page on your website has a short meta description that accurately describes what’s on the page, which can also include specific keywords to help with ranking.
An SEO-optimised website should also contain an H1 title, meaning the main title of the page. Aside from helping with SEO ranking, this creates a specific structure for your page, which helps readers understand your content better
Your website needs to have a proper sitemap so search engines can see how it is linked to other pages on your website. This form of site hierarchy allows your website to rank better in terms of SEO.
Ensure that the content you’re providing matches the most searched keywords related to your website’s content. Based on your keyword research, you can decide on a topic that will most likely be searched online. Having the most relevant content ranks your website higher. Utilise the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) method to evaluate your content.
In order for your website to stay relevant, you should regularly update content whenever possible. This means gular posting of articles and other content to help index your website better and rank it higher in search results. Also, ensure that there are no broken links on your website.
SEO can be a very helpful tool in determining your website’s online presence. Having a strategic SEO plan could also increase your visibility in search engines, which can give your business a much-needed boost.